Business Model Innovation
The Enterprise Value Growth Solution is a method used by FC Financial Holding to help businesses achieve rapid growth through marketing consultation and resource alignment, enabling them to "grow bigger" and "grow faster."
This includes:
1.Business Model Innovation**: Creating a company's core competitiveness and sustainable profitability through innovative business models.
2. Brand Strategy Planning**: Expanding market share and enhancing brand premium capabilities.
3. Marketing System Design**: Assisting companies in establishing marketing platforms to enhance their marketing capabilities.
4. Operation System Design**: Building a leading domestic human resources management, team building, and operational system platform to enhance the company's team execution capabilities.
Product Essence
Business Model Innovation: Starting from the business chain and value chain of the enterprise's operation and development, designing transaction structures and win-win mechanisms for relevant stakeholders of high-growth and potential domestic enterprises. This aims to achieve business model innovation, thus creating the company's core competitiveness and sustainable profitability.
Product Targets:
■ Start-up Enterprises: Offering positioning design and model innovation to help start-up companies.
■ Growth-stage Enterprises: Aiding in developing core competencies, overcoming bottlenecks, and avoiding homogeneous competition for growing companies.
■ Mature Enterprises: Facilitating transformation and upgrading, empowering them to control high-profit areas within the enterprise chain and pricing authority.
Product Features：
■ Designing business models that are favored by the capital market for companies.
■ Business model design from a top-level perspective and an all-encompassing view, based on strategic planning.
■ Enhancing value for companies through a comprehensive "training + consulting + implementation" approach.
■ Designing models that not only focus on profit but also on rapidly multiplying resources and increasing profits systematically.
Brand Communication Planning
Product Essence
Brand planning, starting from enhancing a company's sustainable development, involves creating brands for domestic companies at various stages of growth. This includes formulating brand strategy, distilling brand core values, designing brand imagery, and executing brand communication. The goal is to build brand awareness, trust, reputation, and loyalty, ultimately expanding market share and increasing brand premium capabilities.
Product Targets:
■ For startups: Establish a foundational brand image and develop a brand strategy.
■ For growing companies: Optimize the entire brand system, enhance brand value, expand business, and gradually establish brand barriers.
■ For mature companies: Strengthen the brand's value system, consolidate and further expand market share, and enhance brand value.
Product Features
■ Supports a brand's continuous development by providing a clear brand planning strategy to enhance brand value, consolidate, and expand market share.
■ Combines a long-term perspective on brand strategy development with current-stage brand shaping and promotion to create a comprehensive and systematic brand.
■ Utilizes a holistic approach involving research and diagnosis, brand strategy consulting, and project execution tracking to achieve sustained brand growth and build a century-old brand.
Marketing System Design
Product Content
Utilizes leading domestic strategies for strategic positioning, brand planning, product planning, pricing planning, channel planning, and sales system design. Includes brand communication to build brand awareness, trust, reputation, and loyalty. Enhances a company's brand value by helping establish a marketing platform to expand revenue and market share.
Product Targets:
■ Start-up companies or businesses lacking a comprehensive brand system
■ Mature companies with an underdeveloped brand system and low brand value.
■ Businesses with proven successful models looking to expand.
■ Regionally recognized companies seeking to expand their presence.
■ Companies leading in their respective niches or industries.
Product Features:
■ Helps businesses analyze industry characteristics, competition, consumer profiles, and their specific situations.
■ Develops tailored and efficient marketing and implementation strategies based on the analysis.
■ Plans or refines the brand positioning, refines brand concepts, and designs brand imagery while creating effective brand communication strategies to enhance brand value and market share.
■ Designs product systems, pricing structures, distribution networks, and sales strategies to establish a core competitive advantage for the company.
■ Assists companies in creating model projects, formulating investment and sales toolkits, and leverages their network and marketing expertise to enable efficient channel expansion.
Operating System Design
Product Essence
Utilizing leading domestic human resources management, team building, and operations system platforms, and through operational analysis and management refinement within the enterprise and sample markets, we establish comprehensive internal and external operations systems. We provide guidance for the implementation of these systems, leveraging channel construction as the foundation in sample markets, to offer upstream enterprises a solution for sustainable business growth. For downstream industry distributors and market investors, we provide project introduction and profit protection systems.
Product Targets
■ Companies with good technology, good products, and robust marketing systems with significant market potential.
■ Companies with a lackluster or poorly built team.
■ Companies with weak foundational management and poor execution capabilities.
■ Companies with multiple branch offices or cooperative channels but a lack of operational management.
Product Features
■ Help companies align their corporate strategy and marketing strategy to establish the organization structure, department functions, and job responsibilities.
■ Guide in building a corporate culture system and streamline workflow processes both internally and externally to create operational systems based on the company's business characteristics.
■ Develop incentive systems for the company, including compensation structures, performance evaluation systems, and promotion mechanisms.
■ Formulate planning, operational analysis, meeting systems, and monitoring mechanisms for a more organized business operation.
■ Assist in team building for the company and its channels, including designing recruitment toolkits and providing guidance for the recruitment of personnel.
■ Design training systems for the company and provide guidance for position-specific training and work coaching for both internal and external employees.
■ Assist in implementing marketing systems within the company and offer operational outsourcing services as needed.
